Episode 52 - Is AI making recruitment outreach better? Or just noisier.

From The Tech Savvy Recruiter · 00:47:23

Show by Belinda Kerr and Andrew Rodger

Belinda and Andrew chat with Michael Alexander, founder of Outreach AI, about how recruitment agencies can use AI to improve business development.After seven years at Randstad, Michael shares why better targeting, consistent outreach and genuine human connections matter more than sending personalised messages at scale. He also explains how to use AI to solve real business challenges without getting caught up in the latest technology trends.You'll hear about:Why better targeting can outperform AI-generated personalisation.How to use hiring signals, funding, promotions and mutual connections to identify relevant prospects.Why a focused list of 100 to 200 prospects may be more effective than generic mass outreach.How to create offers that open the door to conversations over the following weeks.Why consistency and continuous improvement matter more than finding the perfect lead list.When to automate outreach and when personalised video messages make sense.Why founder-led recruitment agencies may have an AI advantage.When to build your own AI workflows and when buying existing software is the smarter choice.Discover practical ways to use AI to win more clients while keeping business development human and effective.Questions:There’s so much happening with AI and the tools are getting noticeably better. Where are you seeing AI genuinely change outcomes for recruitment businesses & what do you think is mostly noise and hype? 2:15-2:28You’ve built technology to help recruiters win clients, yet you’re also telling recruiters to stop obsessing over technology and get back to human recruitment fundamentals. So where does technology genuinely give us an advantage and where are we using it to compensate for bad fundamentals? 9:40-10:05Lots of recruiters now are using signal-based BD. But once every recruiter has access to the same signals, does that advantage disappear and what actually separates the recruiter who then wins the client? 12:47-13:04You’ve argued that recruiters don’t necessarily need more personalisation; they need better targeting. Have we become over-obsessed with AI personalisation or how AI can act like a human for me? 16:56-17:16If every message says, "Congratulations on your funding round," or, references someone's latest job and what does genuine personalisation look like in a world of AI? How do we weave personalisation into the AI automation? 24:51-25:03You’ve talked about recruiters changing their outreach too quickly instead of creating a feedback loop, send, review, adjust, repeat. Where do you see in your experience with some of your customer base there, recruiters maybe going wrong with this and what should they think about when paying attention before switching up some of their outreach? 29:31-29:41You've worked inside a large recruiting operation, Randstad, massive. Now you're building independently. Who do you reckon has the AI advantage? Is it the biggies with the big budgets and resources, or is it the smaller founder-led agencies that are much more nimble and can change things quickly? 35:43-36:02It's getting so easy to build stuff now, like these workflows, and I know a workflow's not a piece of tech, it's stringing them together, but where's the line now between building your own little thing versus buying? 41:27-41:41Check out Floats by Shaun HenryFloats is the client growth platform for recruitment agencies. Turning your ATS from a database into a growth engine, helping you stand out with clients and know where to focus next. https://floats.ai/ Subscribe to AI Labshttps://recruitmentgarage.circle.so/checkout/growth-club-members-dollar1-trialConnect with Michaellinkedin.com/in/michael-quinn-alexander Connect with Belinda and AndrewLinkedIn Belinda Kerr linkedin.com/in/belindakerrhttps://recruitmentgarage.com/ LinkedIn Andrew Rodgerlinkedin.com/in/andrewrodgerhttps://www.recmate.com.au/

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