How to Master One Platform Before Expanding
From Apply Now: The Higher Ed Marketing Podcast · 25:49
Show by Vital EDU
More platforms, more problems… Maybe! It's easy to get caught up in the pressure to expand your advertising strategy to new platforms with new formats before you've even mastered the platforms that you’re on. In this episode, Chris and Julia discuss what a university’s first platform should be and how to know when it’s time to introduce a second. With metrics like Search Impression Share Lost Due to Budget on Google Ads and Reach on Meta, the data exists to help you decide when it’s the right time to expand to a new platform. But the question is - are you looking at that data? Let’s check!
More episodes of Apply Now: The Higher Ed Marketing Podcast
More episodes
- How Much Should Universities Spend on Enrollment Marketing?
- 2 Reasons Why Your “Apply Now” CTA Isn’t Helping
- 5 Insights from 50 Graduate Enrollment Meta Ads
- Monthly Reporting: The Metrics Your University is Missing
- How Universities Should Nurture Prospective Students
- 5 Insights We Learned From Analyzing 50 Graduate PPC Landing Pages
- The Landing Page Mistakes That Are Quietly Draining Higher Ed Paid Ads Budgets
- The Google Search Ads Mistake Costing Universities Thousands of Applicants
PodSearch is a free, independent podcast search engine. Read about PodSearch, the privacy policy or contact us.