How Much Should Universities Spend on Enrollment Marketing?
From Apply Now: The Higher Ed Marketing Podcast · 32:41
Show by Vital EDU
There is a question that the Vital team hears on sales calls more than any other. "What should our enrollment marketing budget be?" On the surface, this is a straightforward question but below this question lurks all types of other metrics - cost per click, cost per inquiry, landing page conversion rate, inquiry to application rate, application to admitted student rate, admitted student to enrolled rate.In this episode, Chris and Julia discuss industry benchmarks for cost per inquiry and cost per enrolled student, why those numbers vary by market and by program, and how to use conversion rates throughout the enrollment funnel to better understand the cost it takes to enroll a student.
More episodes of Apply Now: The Higher Ed Marketing Podcast
More episodes
- How to Master One Platform Before Expanding
- 2 Reasons Why Your “Apply Now” CTA Isn’t Helping
- 5 Insights from 50 Graduate Enrollment Meta Ads
- Monthly Reporting: The Metrics Your University is Missing
- How Universities Should Nurture Prospective Students
- 5 Insights We Learned From Analyzing 50 Graduate PPC Landing Pages
- The Landing Page Mistakes That Are Quietly Draining Higher Ed Paid Ads Budgets
- The Google Search Ads Mistake Costing Universities Thousands of Applicants
PodSearch is a free, independent podcast search engine. Read about PodSearch, the privacy policy or contact us.