The Future of Natural Health: Challenges, Change & Opportunity with Andrea Benson
From In Conversation With Bruce W. Cole · 53:38
Show by Bruce W. Cole
In this episode of In Conversation With, host Bruce Cole sits down with Andrea Benson, President of Puresource Corporation, a leading Canadian natural health product distributor and part of the NOW Health Group. Andrea shares insights from her recent experience advocating for the industry on Parliament Hill, discussing regulatory challenges, international competition, and the future of Canada's natural health sector.Reflecting on her career across marketing, sales, and business leadership, Andrea discusses the experiences that shaped her approach to leading teams, building relationships, and navigating change. She emphasizes the importance of transparency, collaboration, and keeping people at the centre of business decisions.The conversation also explores the evolving natural products market, from shifting consumer expectations and omni-channel competition to the challenges facing independent retailers. Andrea shares how Puresource supports its retail partners, evaluates emerging innovations, and adapts to an increasingly competitive industry.
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