From Incarceration to Innovation: Entrepreneurship and Second Chances with Emily O'Brien
From In Conversation With Bruce W. Cole · 1:02:16
Show by Bruce W. Cole
Comeback Snacks started in the most unlikely place: a federal prison, where popcorn brought people together around shared recipes and stories. Emily O'Brien turned that into a brand whose mission, second chances, is inseparable from the product. That clarity of purpose shapes everything, from positioning popcorn as a feel-good "mental health product" to packaging and shelf-talkers that tell the backstory, to hiring people with criminal records. Her growth to about 1,300 stores shows that a mission-driven story, backed by sampling and strong retail partners, can be a real commercial advantage.
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