GTM Decoded: Go-To-Market From First Principles to the Advanced Playbook
From Deep Dives with Ravi · 21:51
Show by Ravi Jayagopal
Go-to-market strategy decoded end to end: what GTM is (and isn't), the five questions every plan must answer, product-market fit first with the forty percent test and retention curves, the ideal customer profile and April Dunford's positioning sequence, and the motion menu with the ACV math that picks yours. Then deep examples — Slack, Dropbox, Zoom, Notion, Figma, HubSpot, Stripe, Atlassian, Calendly, Salesforce, Datadog, Snowflake, Tesla, Dollar Shave Club, Warby Parker, Liquid Death, and ChatGPT — plus the advanced game: sequencing, beachheads and the bowling alley, pricing as GTM, category creation, the AI-era GTM engineer, and the metrics dashboard. Plus the honest minuses: motion mismatches, premature scaling, copying famous motions without their economics, vanity metrics, category creation as a money trap, and the AI outbound flood. AI Generated
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