Why AI Only Pays Off When You Redesign the Operating Model | Aditi Sinha, MarketCast
From The Revenue Room™, by H2K Labs · 47:24
Show by Heather Holst-Knudsen, CEO, H2K Labs
In this episode of The Revenue Room™ Podcast, Heather Holst-Knudsen and Aditi Sinha, EVP and Global Head of Technology & Operations at MarketCast, explore why AI creates value only when the operating model changes with it. Drawing on her work at NielsenIQ, Kantar, DHL Express, and now MarketCast, Aditi shares how to move an insights business from bespoke projects to productized intelligence, price for the decisions you improve, and prove transformation in numbers the C-suite trusts.Why Listen:Learn why faster insight is worth little until data, workflow, and people run at product speedUnderstand what it took to build Total Effect, MarketCast's always-on creative and media measurement platformHear how to shift from pricing deliverables to pricing the business problem solvedDiscover how an AI receipt-reading patent at NielsenIQ cut panelist effort by 85% and helped triple revenueGet a practical playbook for responsible AI, change management, and aligning siloed teamsAbout Heather Holst-Knudsen Heather Holst-Knudsen is the founder and CEO of H2K Labs and Revenue Room™ CXO. A seasoned executive and operator across media, marketplaces, events, and technology, she specializes in digital transformation, data-driven growth, and customer-centric value creation. Heather shares her insights on multisided business models through The Revenue Room™.About Revenue Room™ CXO Revenue Room™ CXO is a private executive community for CEOs and revenue-critical C-Suite leaders navigating growth in the data and AI economy. Through curated peer discussions and strategy sprints, members tackle real-world challenges in revenue transformation, customer intelligence, and business model innovation.RevvedUP 2027: March 14 - 16, 2027 at The Vinoy, St. Pete, FLCompounding Value | AI, Data & The Race to Enterprise Value Join 200+ CEOs and revenue-critical C-suite leaders from media, events, data, and information services to tackle the biggest question facing your business: how to turn AI disruption into lasting competitive advantage. Learn more and register at www.revvedup2027.com.
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