Inside the "Terrapinn Brain": How One COO Cut £470K in SaaS and Shipped 13 AI Skills in 5 Weeks
From The Revenue Room™, by H2K Labs · 49:01
Show by Heather Holst-Knudsen, CEO, H2K Labs
In this episode of The Revenue Room™ Podcast, Heather Holst-Knudsen speaks with Sharon Roessen, Chief Operating Officer at Terrapinn, about what disciplined AI transformation looks like once you strip away the hype and keep only the receipts. Sharon walks through the "Terrapinn Brain" — a three-layered knowledge architecture built to give Claude full business context — and the hard numbers behind it: £470,000 in SaaS renewals cut, 13 working Claude skills shipped in five weeks, and 100% adoption where previous AI rollouts stalled at 50%.Why Listen:Learn how to structure a company "brain" (core, functional, and brand layers) so AI produces credible, on-voice work instead of hallucinationsHear which SaaS tools Terrapinn eliminated and how renewal cycles drove the replacement roadmapUnderstand why AI exposes weak processes before it improves them — and how 18,000 analyzed sales calls triggered a full pricing overhaulDiscover the use-case-first rollout strategy that turned dormant users into buildersSee how AI fluency is becoming a non-negotiable hiring bar for new graduates — while making people more valuable, not redundantCONNECT WITH SHARON: https://www.linkedin.com/in/sharonroessen/About Heather Holst-Knudsen Heather Holst-Knudsen is the founder and CEO of H2K Labs and Revenue Room™ CXO. A seasoned executive and operator across media, marketplaces, events, and technology, she specializes in digital transformation, data-driven growth, and customer-centric value creation. Heather shares her insights on multisided business models through The Revenue Room™.About Revenue Room™ CXO Revenue Room™ CXO is a private executive community for CEOs and revenue-critical C-Suite leaders navigating growth in the data and AI economy. Through curated peer discussions and strategy sprints, members tackle real-world challenges in revenue transformation, customer intelligence, and business model innovation.RevvedUP 2027: March 14 - 16, 2027 at The Vinoy, St. Pete, FLCompounding Value | AI, Data & The Race to Enterprise Value Join 200+ CEOs and revenue-critical C-suite leaders from media, events, data, and information services to tackle the biggest question facing your business: how to turn AI disruption into lasting competitive advantage. Learn more and register at www.revvedup2027.com.
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