143 – Book Marketing 101: Author Advertising
From Novel Marketing · 26:29
Show by Novel Marketing
Listen to the full episode here:https://www.novelmarketing.com/143/In this episode, we talk about four advertising fundamentals that apply when buying ads on Facebook, Amazon, GoodReads, and more!NewsThomas on Write From the Deep Podcast About Haters by Karen Ball and Erin Taylor Young Sponsor:MyBookTable is a way to quickly and easily build an online bookstore on your WordPress website. Use it to rank #1 on Google for your book and to boost your book sales on sites like Amazon and Barnes and Noble. Get it free at MyBookTable.com. Novel Marketing Patrons save 25% on MyBookTable Pro . Talking Points:In this episode, we are going to talk about the fundamentals of advertising. 1) Have a “Good” BookExcellent Cover that makes the right kind of promise 106 & 107 Excellent Back Cover Copy 111 . TLDR: Make people curious. Lots of Reviews Budget in advertising into the book’s price. (Advertising often means you need to charge more) 2) Measure Measure MeasureFind out Cost of Reader Acquisition | CRA $ Dollars Spent ÷ Books Sold = Cost of Reader Acquisition Track Sell Through Rate Book 2 Unit Sales ÷ Book 1 Unit Sales = Sell Through RateLife Time Value of a Reader | CRA – Book 1 Profit + (Book 2 Profit x Sell Through Rate) = LVRTrack ROI | Profit ÷ Investment = ROI 3) Experiment Test Ad CopyTest Back Cover CopyTest Book CoversA/B testing 4) Follow the Matthew PrincipleTake money from your in-effective ads and give them to your effective ads. Featured PatronThe Seven Deadly Friendships: How to Heal When Painful Relationships Eat Away at Your Joy (Affiliate Link) by Mary DeMuth There’s something wrong with your friendship, but you can’t figure out why. Is everything in your head? Unfortunately, toxic friendships happen to everyone, but we seldom identify the underlying issues while we battle confusion or the friendship breaks up.Maybe you’re left bewildered in the friendship’s wake, paralyzed to move forward.After wading through several difficult friendships, Mary DeMuth reveals the seven different types of toxic relationships and empowers you to identify the messiest relationships causing you the greatest anguish.Releases October 2nd 2018. Hosted on Acast. See acast.com/privacy for more information.
More episodes of Novel Marketing
More episodes
- 001 – Marketing 101: What is Marketing?
- 002 – Do authors still need a website?
- 003 – Autopilot Marketing for NaNoWriMo
- 056 – How to Become More Confident
- 054 – The Enclave Files #1
- 055 – Finding Readers Through a Book Scavenger Hunts With Robin Lee Hatcher
- 062 – 7 Ways to Avoid the Email Spam Filter
- 060 – Q&A Extravaganza & Big Announcement
- 059 – Novel Tax Tips for Authors
- 057 – What to Include in an Author Newsletter
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