145 – How to Create a Reader (Lead) Magnet

From Novel Marketing · 30:51

Show by Novel Marketing

Listen to the full episode here:https://www.novelmarketing.com/145/In this episode, we talk about how to craft a reader magnet to get more email subscribers. A reader magnet is a prize your readers get in exchange for giving you their email. They can dramatically improve how fast your email list grows.Back in episode 129, we talked about how Short Stories make the idea reader magnet for novelists . But we never talked about how to turn the short story into the lead magnet. Sponsor:MyBookTable is a way to quickly and easily build an online bookstore on your WordPress website. Use it to rank #1 on Google for your book and to boost your book sales on sites like Amazon and Barnes and Noble. Get it free at MyBookTable.com . Novel Marketing Patrons save 25% on MyBookTable Pro.Introduction:What is a lead magnet?Why have one on your website?Example for this Episode:34 Pages, a Beautiful Notes by Kayla Norris from Thomas’ Hawaii Talk. This is the lead magnet you will get as a thank you for becoming a Novel Marketing subscriber.To get it, go to NovelMarketing.com/145 . Download: Thomas-Umstattd-Hawaii-Notes Get The Hawaii Marketing NotesGet 34 pages of beautifully crafted notes from Thomas\' Umstattd\'s recent talk in Hawaii about book marketing. These notes were crafted by Kayla Norris during Thomas\' 5 days of lectures to the University of Nation\'s School of Writing. Get the notes!You have Successfully Subscribed! Step 1 Figure Out What Your People WantAsk themCheck your AnalyticsListen to what they are asking you. Step 2 Write a Compelling Pitch for the Lead MagnetTitleBlurbFull Page Pitch Step 3 Create a Compelling GraphicThis needs to visually communicate the value of the lead magnet. Fiverr (Affiliate Link)Step 4 Pick the Delivery SystemLink to a Page On Your WebsiteLink to a PDF/MP3 On Your WebsiteDrip SequenceInstaFreebie ($20/mo)Kindle file and/or other ebooksBook Funnel ($20/yr)Kindle file and/or other ebooksStory Origin (free)Kindle file and/or other ebooksStep 5 Create the Lead MagnetMost lead magnets start off as Word Docs. But you never want to give away a word doc.You can make a PDF in Word.Tools for Making Ebook FilesVellum an amazing tool for Making platform specific ebook files.Mac only, pricyCalibre Free and hard to useFiverr (Affiliate Link) – Have someone else do the work for you for $5.• Draft2Digital – Free eBook Creation ServiceStep 6 Add a The Sign Up to Your WebsiteThere are several ways to do this:Pop UpAnnoying, but much more effectiveWAIT … give them 20 or 30 secondsDon’t let it pop up again and again and again for the same personLanding PageBlog PostBloom (Affiliate Link) is currently my favorite tool for adding sign up forms to a website. It comes bundled with an Elegant Themes Subscription (Affiliate Link). Step 7 Promote the Lead MagnetCreate a squeeze pageBuy AdsPut it in your book (Jim)See Jim’s Landing Page Step 8 MeasureWatch your analyticsWatch your MailChimp numbersBloomFeatured PatronThe Embers Series (Affiliate Link) byCarrie DawsInspector Cassandra McCarthy never thought she’d be raising her two daughters alone, but her husband’s unexpected death forced her to find a career. Now working beside a retired Special Operations soldier and veteran fireman. She loves what she does and trusts God to provide—until a hurricane and a series of unexplained fires hits too close to home. What will it cost Cassandra to protect the citizens of Silver Heights? Hosted on Acast. See acast.com/privacy for more information.

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