Why Did Harry Kane Choose Skechers?

From Finance of Football · 00:19:55

Show by Asli Pelit and Michael LoRé & Frequency Machine

Harry Kane has just won the Ballon d’Or wearing Skechers — the brand worn by dads around the world, including Michael’s.So how did Skechers land one of football’s biggest stars? Why did Kane choose them over established football brands like Nike, Adidas and Puma? And what does a lifetime deal built around a star player actually do for a brand?Michael and Asli look at Skechers’ move into football and why Kane may have seen an opportunity to become more than one name on a giant brand’s roster. For Skechers, signing him brings instant credibility — and a leading figure to build its football ambitions around.But the partnership is about more than boots and visibility. We explore why athletes may want long-term deals that offer a stake in a brand’s future, rather than a straightforward endorsement fee. From Michael Jordan’s relationship with Nike to other athletes joining challenger brands, the business of sponsorship is changing.Kane’s success also raises a bigger question: can a star player change how fans, aspiring players and other professionals see a brand? Skechers may not yet be a football heavyweight, but a Ballon d’Or winner wearing its boots gives the company a powerful platform to build from.Michael LoRé and Asli Pelit break down the strategy, the commercial opportunity and the limits of what a high-profile signing can achieve. Does Kane’s success translate into sales? Can Skechers use him to attract other players? And what will it take to compete with football’s established brands?---For more, follow Asli and Michael on InstagramAsli - @brefootcontessaMichael - @michale.loreAnd follow the show…On Instagram - @financeoffootballpodOn Facebook - /financeoffootball---Finance of Football - Nations and Numbers, a Frequency Machine Podcast, is…Written, Hosted, and Produced by Asli Pelit and Michael LoRéEditing and Sound Design by Ryan HammondMixing and Mastering by Julian KwasneskiExecutive Produced by Ryan Hammond, Stacey Book and Avi Glijansky---Check out more of Frequency Machine’s podcasts - including Undercover Sports, a show about the wildest sports conspiracy theories, at frequencymachine.comSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

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