MLS Wants a Sponsor for the Entire League. Who Should It Be?
From Finance of Football · 00:28:05
Show by Asli Pelit and Michael LoRé & Frequency Machine
MLS already has sponsors everywhere. Now it could put one alongside the name of the league itself.Major League Soccer is reportedly exploring a league wide presenting sponsorship worth eight figures.This would go far beyond another jersey sponsor, stadium deal or commercial partnership. A brand could become attached to MLS itself.So what would that actually look like?Michael LoRé and Asli Pelit break down what MLS would be selling, what a company would get for its money and which brands could realistically make sense as a league wide partner.They also look at how European soccer has approached the same idea, including LaLiga EA Sports and McDonald’s Ligue 1, and why major American leagues such as the NFL and NBA have so far stopped short of putting a sponsor alongside the league name.What we cover:• Why MLS is exploring a league wide presenting sponsor • What an eight figure MLS sponsorship would actually buy • Which brands could make sense for the league • How LaLiga and Ligue 1 have handled title sponsorships • Why the NFL and NBA have resisted similar deals • How a presenting sponsor could fit into the next era of MLS • What fans might actually notice if a deal happensWho would you want to see sponsor Major League Soccer?Subscribe to Finance of Football for the business, money and strategy shaping soccer in the United States and around the world.---For more, follow Asli and Michael on InstagramAsli - @brefootcontessaMichael - @michale.loreAnd follow the show…On Instagram - @financeoffootballpodOn Facebook - /financeoffootball---Finance of Football - Nations and Numbers, a Frequency Machine Podcast, is…Written, Hosted, and Produced by Asli Pelit and Michael LoRéEditing and Sound Design by Ryan HammondMixing and Mastering by Julian KwasneskiExecutive Produced by Ryan Hammond, Stacey Book and Avi Glijansky---Check out more of Frequency Machine’s podcasts - including Undercover Sports, a show about the wildest sports conspiracy theories, at frequencymachine.comSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.
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