Best Bites: These Are The 4 Questions You Need To Answer Before Your Sustainable Product Hits a Wall
From Tomorrow's Bites with Andrés and Sjacco · 00:05:04
Show by Andrés and Sjacco
Join our community with people like you: request here. Listen to the full episode hereEvelien Moriau pitched food waste reduction to supermarket sustainability managers, but it didn’t sell. Even Too Good To Go only works because of the discount.In her words, sustainability is “a cherry on the pie.” Her background in psychology and change management gave her a better way in. 4 questions that have the key to success.Food production causes a third of greenhouse gas emissions, we waste a third of what we produce, and over half of that waste happens in our own homes. With Evelien, co-founder of Ostras, we cover why a win-win comes before the mission, why customer validation never ends, and why B2B2C models are so hard for food startups. In 6 min you learn the 4 questions to ask before you pitch your sustainable food product again.
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