How Ekomenu Becomes the Operational Partner Behind the €50B Food as Medicine Market - with Francesca Miazzo Director at Ekomenu
From Tomorrow's Bites with Andrés and Sjacco · 00:53:43
Show by Andrés and Sjacco
Join the Whatsapp Community with people like you: request here. What if the biggest gap in food as medicine isn’t the science, but whoever has to deliver it?Every year, across the EU, more than €700 billion is spent treating preventable diseases...Francesca Miazzo spent ten years building Foodlogica, a refrigerated zero-emission delivery company for food brands. She started by riding the delivery bikes herself. When inflation hit, clients took the cheaper option, and she couldn’t save the company. She couldn’t sleep, her body crashed, and recovery took almost a year.Now she’s part of the commercial team at Ekomenu, the Dutch organic meal box, where she’s rebuilding how it sells to companies and care institutions. Her bet: companies are handed healthy-eating guidelines, but nobody gives them a system to carry them out. Ekomenu wants to be that operational partner.We explore:Why sustainability alone doesn’t sell, and what she’d pitch insteadHer rule for founders in trouble: acquisition over optimization, three days a week finding clientsWhy Ekomenu wants to run the projects, not write the policyThe recovery box, impact box and co-branded box, built for companies and brandsWhat happens after GLP-1: the appetite drops, the old habits return, and Ekomenu is in talks with providers about long-term behaviour changeHow Ekomenu’s custom-built software (around €2M invested, runs 14 diets and an impact score on every meal, and why it’s the company’s operational backbone.Closing her own company nearly broke her. Joining someone else’s, she says, was extremely relaxing.🎧 Listen now to hear who she thinks should carry food as medicine from idea to dinner table.🙏 LEAVE A REVIEWIf you like our podcast please leave us a review on your favourite platform – even one sentence helps! Thank you for your support; it helps the show a lot and it helps others to discover the show!👋 GET IN TOUCH WITH US👥 Linkedin📸 Instagram🌎 Website😊 The Guest: Francesca MiazzoLook into the company EkomenuIt’s now your chance to invest in Ekomenu! You can invest here.
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