Are you a brand or just a logo?
From Ugh! This Industry! - A Podcast for the Cannabis Industry · 30:47
Show by Jen Lamboy, Tyler Jacobson, Matt Gillespie, Aaron Rosenbluth
In this Office Hours Live session, the Hybrid Marketing Co. team explores one of the most common misconceptions in branding: the difference between having a logo and building a true brand. Tyler Jacobson, Aaron Rosenbluth, and Matt Gillespie unpack why a logo is just the tip of the iceberg, while a brand encompasses everything beneath it—purpose, values, tone of voice, customer experience, and more. Through real-world examples from the cannabis industry and beyond, the conversation explores how visual identity may grab attention, but brand strategy is what builds loyalty and long-term connection. The team also discusses how packaging, retail experience, scent, and even music play into brand perception, as well as how businesses can evolve their brand over time without losing their identity. Whether you’re launching a new company or refining your market presence, this episode highlights why investing in brand strategy is not optional—it’s the differentiator that drives trust, recognition, and growth. Hybrid Marketing Co. provides marketing and branding services for the cannabis industry and dispensaries. Learn more at: https://hybridmarketingco.com
More episodes of Ugh! This Industry! - A Podcast for the Cannabis Industry
More episodes
- Marketing your dispensary for Green Wednesday, Black Friday and beyond – Part 3
- Trademarking in the Cannabis Space: Safeguard Your Brand as the Industry Grows
- Live from MJUpacked: Transforming the Customer Experience Through AI and LLMs
- How a Texas hemp beverage brand fought back against a possible hemp THC ban with guest Joel Canada, CRO at Bayou City Hemp
- Entering the Cannabis Beverage Market with Walter Apodaca of PotShot & Vessl
- Why Cannabis Brands and Dispensaries Need to Become ‘Love Brands’
- Why Your Business Website Matters in 2026: B2B vs B2C Digital Strategy
- The 10 Marketing Blind Spots Holding Cannabis Brands Back
- Marketing your dispensary for Green Wednesday, Black Friday and beyond – Part I
- Marketing your dispensary for Green Wednesday, Black Friday and beyond – Part 2
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