FIR #534: Is A Scandal-Based Marketing Campaign Worth the Risk?
From For Immediate Release · 20:28
Show by Neville Hobson and Shel Holtz
When brands deliberately provoke outrage, is the backlash a crisis or a planned part of the marketing strategy? Reformation’s campaign featuring Olivia Jade Giannulli, whose family was embroiled in the college admissions scandal, raises questions about using controversy to sell products. The campaign’s charitable donation from each sale adds another layer to the discussion, but... Continue Reading → The post FIR #534: Is A Scandal-Based Marketing Campaign Worth the Risk? appeared first on FIR Podcast Network.
More episodes of For Immediate Release
More episodes
- FIR #535: Communicating in the Wake of Big Tech’s Big Political Gamble
- FIR #533: The Two Distinct Realities of AI Adoption
- FIR #532: Do You Really Want That “Seat at the Table”?
- FIR #531: Should You Mimic Your Detractors?
- FIR #530: Has AI Created a Demand for Human Ghostwriters?
- FIR #529: Fake Quotes from Fake Experts Find Their Way Into Top-Tier Media
- FIR #483: How Tylenol Handled a High-Profile Falsehood
- FIR #484: Is Olivia Brown the Tilly Norwood of PR?
- FIR #485: Is It Time to Stop Trying to “Go Viral”?
- FIR #486: Measuring Sentiment Won’t Help You Maintain Trust
PodSearch is a free, independent podcast search engine. Read about PodSearch, the privacy policy or contact us.