Episode 510 - Turning ideas into books

From The Extraordinary Business Book Club · 35:19

Show by Alison Jones

'I don't write what I know, I write what I want to know.' Having an idea for a book? That's the easy bit. The real work begins when you try to translate that shiny, beautiful, slightly vague idea into a clearly articulated concept that can support tens of thousands of useful, readable words. This Best Bits episode explores the full range of that process, from capturing ideas and developing structure to making complex thinking accessible to time-poor readers. Hear from: Nir Eyal on how curiosity can pull you through the long process of writing a book; Alex Merry on starting small and writing for one real person; Claire Handby on noticing and capturing ideas as a daily habit; Dougal Shaw on breaking The Book down into something manageable, and carving out time for it; Melissa Swift on overcoming perfectionism and learning the craft of writing; Michelle Gielan on turning two-minute news stories into long-form writing; Caroline Webb on structural thinking and reader-focused design. That might sound linear: it's not. Writing a book isn't simply about capturing an idea on paper. The process of writing exposes the gaps, sharpens the argument, develops our thinking. You work on the writing, and the writing works on you.

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