Episode 502 - Beyond Belief with Nir Eyal

From The Extraordinary Business Book Club · 33:52

Show by Alison Jones

'I don't write what I know, I write what I want to know.' You know Nir Eyal. He's an authority on behaviour change and human potential, a respected academic and the bestselling author of Hooked and Indistractable. His latest book is called Beyond Belief: The science-backed way to stop limiting yourself and achieve breakthrough results. But did you know that he's not writing for you, dear reader - he's writing for himself, to satisfy his curiosity about a topic that's caught his attention? Or that when he sits down to write, it immediately triggers an anxiety response: 'Why is this so difficult? It's boring. What if nobody likes my book? What if I don't make my deadline? What am I even doing?' In this fascinating conversation, we explore what beliefs mean for life and work and, most relevantly for this podcast, writing. You'll discover how he replaced those anxious questions with a more liberating belief, which I guarantee will work for you too (I know because it worked for me). And - of course - we talk about AI: where it's helpful for writing and where it becomes a dirty thief if you let it.

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