Lagos creator Rachel Ojuromi walks in Chanel’s Paris show

From Sansasyonel Gazete - International (English) · 00:01:25

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Rachel Ojuromi has transformed the roads of Lagos into a catwalk, designing unique fashion ensembles using secondhand garments and leftover fabric, primarily collected from neighborhood markets. At 22, she goes by "Give Rachel a Shot" on Instagram and collaborates with Debby Fasingha, a longtime companion who helps style her creations. The pair films in areas like Gbagada and Yaba, where their shoots have sparked applause and intrigued onlookers. For half a year starting in March of this year, they released one new fashion clip daily. This effort earned Ojuromi a spot in Paris, where she participated in Chanel’s spring/summer 2027 presentation at the Grand Palais last month. The Chanel opportunity emerged from designs drawing on the brand’s 2026 Métiers d’Art line. Anita Bitton, who oversees casting, gave the go-ahead for the duo's work to be published, and their video gained traction among key names in fashion, including Matthieu Blazy, the creative director. Ojuromi began delving into filmmaking after issues with her university application disrupted her path toward a medical career. Today, she is active as both a filmmaker and creative director, and manages Process Africa, a 2023 initiative aimed at supporting emerging African artists and breaking down obstacles to access. She emphasizes that she hopes their contributions will be recognized as part of global fashion, art, and creativity, rather than always being framed within an exclusive African category. https://sansasyonelgazete.com/en/from-the-streets-of-lagos-to-the-chanel-catwalk-how-a-creatives-thrift-shop-style-took-her-to-paris-32824

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