Value Listening with Peter Doro
From Presales Podcast by Presales Collective · 24:58
Show by Avery Cochran
Peter Doro, Principal Sales Engineer at Attentive and Denver Regional Community Leader for PreSales Collective, introduces the concept of "value listening" in this episode of the Presales Podcast with hosts Avery Cochran and Matthew James. Value listening is a framework that shifts solutions professionals from being product experts to masters of technology application. In a world where AI and easy access to information have commoditized product knowledge, Peter argues that the new differentiator is understanding how technology is applied in specific customer scenarios and making customers feel seen rather than simply showing them features. Follow Us Connect with Avery Cochran: https://www.linkedin.com/in/avery-cochran/ Connect with Matthew James: https://www.linkedin.com/in/matthewyoungjames/ Connect with Peter Doro: https://www.linkedin.com/in/peter-j-doro/ Links and Resources Mentioned Join Presales Collective Slack: https://www.presalescollective.com/slack Sol/Con 2026 (Chicago, August 2026): https://www.presalescollective.com/solcon-2026 Presales Collective Podcast: https://www.presalescollective.com/podcast Selling Through Curiosity: https://www.sellingthroughcuriosity.com Samsara (Episode Sponsor): https://tinyurl.com/s-ejobsatsamsara Key Topics Covered The Shift from Product Expert to Application Expert Value Listening Definition and Origins from "Selling Through Curiosity" Subtractive vs. Additive Sales Techniques Making Customers Feel Seen vs. Showing Product Features Hypothesis-Driven Discovery and Showing Less Leading with Humility and Curiosity in Unfamiliar Territory The Art of the Second Question Repeating Back and Simplifying Customer Context Doing Pre-Call Research to Show Up Informed Knowledge is Additive, Wisdom is Subtractive
More episodes of Presales Podcast by Presales Collective
More episodes
- Demotainment with Mike McDowell
- Moving from a Top IC to a New Presales Leader with Akanksha Sehgal
- Getting through the Internal Politics with Samantha Burrell
- Live at Sol/Con 2026! Four Skills Driving Sales Outcomes with Rew Dickinson
- 51. Summer Reading List! w/Steve Bullington, David Ledger, Carly Wennogle, Mike Pastore
- 52. A PreSales Journey w/David Maloof
- 53. A Year in Review w/Yuji Higashi
- 54. The Technical Win w/Richard Armstrong
- 55. The Process w/Pat McQueen
- 56. Leading from the Front w/Lee Johnson
PodSearch is a free, independent podcast search engine. Read about PodSearch, the privacy policy or contact us.