Can tea compete with coffee?
From Crack It In An Hour · 59:45
Show by Significant Industries Inc.
In this week’s episode of Crack It in an Hour, Romain brings Simon and Jesse a new challenge: how to make tea as popular as coffee in a market where morning caffeine and craft coffee culture reign supreme.The team explores how coffee built its multi-wave legacy and why tea’s image in America—often split between British rituals, wellness trends, and over-sweetened artificial flavors—has kept it from becoming a true competitor.Rather than fighting coffee for the morning slot, the team pitches an alternative strategy: owning the 3:00 PM to 4:00 PM "afternoon lift" with a lighter caffeine alternative. From creating a simplified menu of caffeinated staples to introducing guided "bar-teastas" (tea bartenders) and using scent marketing like fresh-baked bread to lure in customers, they break down what it would take to build a fresh tea culture. Did they Crack It? Listen to find out!
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