Make aging something to look forward to.

From Crack It In An Hour · 1:02:18

Show by Significant Industries Inc.

Let's be honest, we live in a society obsessed with youth. This has had the unfortunate side effect of giving aging a surprisingly bad rep, making everyone focus on the negatives of aging without discussing any of the perks. In this episode, Jesse tasks Romain and Simon with trying to rebrand aging – trying to find a way to make it something people look forward to, not avoid. It’s a big, complicated one. Did they crack it? Listen to find out.

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