Ep3: Do in-house search teams consistently outperform agencies? (Matt Beswick v Chris Nightingale)
From Search Beef · 00:45:38
Show by Joss Froggatt
Is in-house PPC better than an agency? Matt Beswick (in-house) says being close to the business wins. Chris Nightingale (agency owner, CanDo) says agencies have the breadth, and nobody wins consistently.In this episode:• Proximity v breadth• Percentage-of-spend fees and who they really serve• The templated agency playbook• Who audits the in-house team?• Setup or person: what actually drives performanceFollow the guests:Matt Beswick: https://www.linkedin.com/in/matt-beswick/Chris Nightingale: https://www.linkedin.com/in/chrisnightingale/Chris’s free State of Paid Media 2027 report lands in January.Search Beef: same search, different agenda. New episodes every Wednesday.www.searchbeef.com
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