Search Beef
By Joss Froggatt
Categories: Business, Marketing
Same search. Different agenda. Search Beef is a video debate podcast for search marketers who dare to disagree. Each episode, two SEM practitioners take opposite sides of one contentious question, like brand bidding, Performance Max, broad match, rankings and AI search, and argue it out properly. It's not win/lose. It's the range of perspectives that polite panels and safe LinkedIn posts leave out, so you leave having heard both perspectives on the given topic. Hosted by Joss Froggatt, who has years of award-winning PPC experience and dislikes performative agreement.
4 episodes indexed on PodSearch.
Recent episodes
- Ep3: Do in-house search teams consistently outperform agencies? (Matt Beswick v Chris Nightingale)
Is in-house PPC better than an agency? Matt Beswick (in-house) says being close to the business wins. Chris Nightingale (agency owner, CanDo) says agencies have the breadth, and nobody wins consistently.In this episode:• Proximity v breadth• Percentage-of-spend fees and who they really serve• The…
- Ep2: Is broad match actually good now? Scott Carruthers vs Craig Graham
Should broad match be your Google Ads default? Scott Carruthers (Journey Further) says yes. Craig Graham (Grey Vault Consulting) says not even close.It turned into the friendliest beef of all time. They agree you need clean conversion data, a tight structure and a mature account first. They split…
- SEO vs PPC: Where Would You Spend £100k? | Hannah Bryce vs Maddie Lightening
If you had £100k to spend on search today, is SEO the smarter long-term bet over PPC? SEO consultant Hannah Bryce says yes. Maddie Lightening, Head of Paid Media at Hallam, says no.Hannah's case: "PPC rents traffic while SEO builds it." SEO is the mortgage, building equity that keeps paying after…
- Introducing Search Beef
Search marketers disagree all the time. But usually in private.Search Beef puts that disagreement on the record.Each episode takes one topic about SEO, PPC or anything else in search. Two experts who see it differently get 90 seconds each to make their case, with no interruptions. Then comes the…
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