Taking a Niche Fit to New Heights with Taylor McCleneghan of Taylor Tall
From How Fitting: design a slow fashion business that fits · 49:42
Show by Alison Hoenes | fit expert & patternmaker
Taylor is the co-founder and lead designer at Taylor Tall. For tall women seeking clothing thoughtfully sized to fit them, Taylor Tall is a consciously crafted clothing line that designs and produces timeless basics, customized for a true fit. In this episode, you’ll learn: Why she chose such a narrow niche for her target market and why that was initially a scary decision The reason why a niche target market makes brands more successful How defining your target market influences design and technical design - not just marketing What competitive research Taylor did before perfecting her brand’s fit The specific fit problems Taylor Tall solves Who she got to be the brand’s fit model What Taylor did at the beginning of her brand to lay the foundation for when her brand grew How Taylor got into fair trade manufacturing Why Taylor’s so glad to have had experience working in production management at a previous job What things Taylor’s realized contribute to great factory partnerships How NOT to handle issues during pre-production and sampling Why Taylor and her husband chose “consciously crafted” as a brand pillar and what that means for their business and production What inspires Taylor Tall designs People and resources mentioned in this episode: Taylor Tall website Taylor Tall’s email Taylor Tall on Instagram Do you want fashion business tips and resources like this sent straight to your inbox? Sign up for the How Fitting newsletter to receive new podcast episodes plus daily content on creating fashion that fits your customer, lifestyle, and values.
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