“Documentaries Made Me Do It” with Jessica Conick of Mount Indigo
From How Fitting: design a slow fashion business that fits · 48:23
Show by Alison Hoenes | fit expert & patternmaker
After watching the fashion documentary "The True Cost", Jessica couldn't "un-see" the facts about the impact of the fashion industry on the world. That began her journey to examine her own relationship with fashion and eventually start her brand, Mount Indigo, to spread awareness and advocate for a more sustainable fashion future. Jessica currently splits her time between a corporate job in fashion as the Associate Manager of Brand Marketing for Soft Surroundings, a volunteer position as the Regional Director for Fashion Group International of Saint Louis, and growing her sustainable fashion startup brand, Mount Indigo. She specializes in fashion marketing and public relations and is very passionate about creating a more sustainable fashion industry. In this episode, you’ll learn: How watching a documentary about the impact of the fashion industry on our world prompted Jessica to start a sustainable brand What she did to start the brand and how she had to shift her vision to stay true to her mission How she decided what products would go in her launch collection How customer feedback is informing her messaging and sales pitch Why having colleagues and friends to bounce ideas off of is so important How she juggles a full-time day job, volunteering for a professional non-profit, and her start-up How her sustainability research and brand launch have impacted her own buying habits People and resources mentioned in this episode: The True Cost documentary Mount Indigo’s website Mount Indigo on Instagram Jessica on Instagram Jessica on LinkedIn Jessica’s email Do you want fashion business tips and resources like this sent straight to your inbox? Sign up for the How Fitting newsletter to receive new podcast episodes plus daily content on creating fashion that fits your customer, lifestyle, and values.
More episodes of How Fitting: design a slow fashion business that fits
More episodes
- Tailoring A Personal Client and Supply Chain Experience with Lauren Linnane of Parla
- What Fair Trade Actually Means for the Brand, Products, and Production Relationships with Taylor McCleneghan of Mata Traders
- A Good Product Is Not Enough – Fashion Brands Need a Story and Lifestyle with Ann Simmons of Annie Ozark
- Welcome to How Fitting
- Giving Back As A Lifestyle Brand with Daphne Benzaquen of daph.
- Taking a Niche Fit to New Heights with Taylor McCleneghan of Taylor Tall
- Designing Artful Ease with Katrina Bennett of Katrina Z’Chori
- The Future of Sustainable Garment Design with Mary Ruppert-Stroescu of RECLEM
- Selling Custom-Made Womenswear on Etsy with Shanna Mellnick of Shanna Britta
- Sun-Protective Clothing That Saves Lives with Christie Covarrubias of Sun50
PodSearch is a free, independent podcast search engine. Read about PodSearch, the privacy policy or contact us.