From NOLA to Texas, Canva to Creative Director: How Abrielle Laurent Built Her Legacy Brand
From That Bitch · 01:05:33
Show by Kim Arneson
She left her job as an assistant principal mid-year, moved to a new city where she knew nobody, bought a house with zero income, and had two kids depending on her. And she did it anyway — on nothing but a vision.Kim sits down with her own creative brand director, Abrielle Laurent, and they go ALL the way in. From growing up in New Orleans to climbing to the top of her education career, leaving it behind to move to Texas, teaching Canva tutorials on Instagram, and evolving into a sought-after creative director and brand strategist — Abrielle's story is a masterclass in choosing yourself before you have the evidence to back it up.This one is for every woman who's been told her pivot doesn't make sense on paper.We cover:• Why Abrielle walked away from a career she'd worked years to build — mid-year, with no plan B• What it actually felt like to move to a new city with no income, two kids, and a husband on the edge of a breakdown• How a pandemic journal side project turned into a full business pivot• The truth about reinventing yourself in public — and why it's harder than it looks• How she went from Canva tutorials to becoming a creative director for top entrepreneurs• The identity shifts required every time you level up (and how to coach yourself through them)• What it means to build a "legacy brand" and uncover your true body of work0:00 Intro — Meet Abrielle Laurent2:00 What a "That Bitch" moment actually means2:45 The decision: leaving assistant principal mid-year3:45 Moving to Texas with no job, no income, two kids5:30 The fear of reinventing yourself in public6:00 No income, new home, and a husband freaking out7:15 Why she left New Orleans — and what Texas represented8:00 Moving before you have the evidence8:15 How Abrielle came into Kim's mastermind8:45 Teaching Canva on Instagram — where it all startedAlso search:How to start over in a new city as an entrepreneurLeaving a stable career to start a businessHow to reinvent yourself when you have no backup planBuilding a personal brand from scratch after a career changeFrom teacher to entrepreneur success story📲 Follow Abrielle Laurent on Instagram💬 Join the FREE Money Making Queens Telegram📱 Follow Kim on Instagram#ThatBitchPodcast #MoneyMakingQueens #WomenInBusiness #BrandStrategy #CareerPivot #EntrepreneurMindset #LeaveYour9to5 #PersonalBrand #CreativeDirector #WomenEntrepreneurs #LegacyBrand #BusinessGrowth
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