The Gold Standard Creative Business Podcast
By RGL Film House
Categories: business, entrepreneurship
The creative business podcast for photographers, videographers and content creators who are sick of being underpaid for good work.I'm Gus. Ten years behind the camera, five coaching creatives, and I've made pretty much every mistake going so you don't have to. Every week we get into the stuff nobody teaches you. Pricing properly, landing better clients, outreach that actually works, sorting your Instagram, and building a creative business that pays you consistently.Real conversations. No fluff. No gear talk. The odd swear.
17 episodes indexed on PodSearch.
Recent episodes
- The Instagram Mistake Costing You Creative Clients
Your DMs aren't dead because of the algorithm. They're dead because a client landed on your page and couldn't tell in three seconds what you do, who it's for, or why they should pick you.If you're a photographer, videographer or content creator and your bio reads "Visual storyteller | Brands…
- Stuck Working IN Your Creative Business? Here's Why
You wake up, see ten hours of editing, grind through it and tell yourself you've had a productive day. You haven't. You've just stayed afloat.In this solo episode I get into the most expensive lie we tell ourselves as creatives, that being busy editing means we're growing a business. Think of your…
- From Sleeping in My Car to Shooting Gymshark
If you're a photographer or videographer winging it, undercharging and too scared to stand up for yourself with clients, this is the episode where I lay out exactly how to fix it.I finally break down what The Gold Standard Creative actually is. A mentoring community built off a decade of my own…
- Hyrox & Fitness Comp Videographers: Why You're Underpaid
Shooting Hyrox, CrossFit or bodybuilding comps and somehow walking away with £200 for four days of work? Aye, we need to talk.I'm joined by Gold Standard creative coach Joe Penny and founding member Cam Butler of Cameron Lake Media to get into why comp creatives get treated like the bottom of the…
- Overdelivering Is Killing Your Creative Business
Constantly delivering more than you promised and still losing clients? You're not alone, and it's quietly killing creative businesses everywhere.In this one I break down the overdelivering epidemic. Why it comes from anxiety, not generosity. How the fitness and bodybuilding world trains…
- "I'm Busy": The Excuse Keeping Creatives Stuck
Ask most photographers and videographers how business is and they'll tell you they're flat out. Killing it. Never been busier.They're lying. Not to you, to themselves.In this one I break down the defence mechanism that keeps creative businesses stuck. Performing success instead of admitting what's…
- How to Build a £150k Creative Business From Scratch
Building a £150k creative business doesn't start with more gear, more automation or a bigger ad budget. It starts with the foundations most of us skip.In this solo episode I talk through what I learned building RGL Film House from the ground up, and why, in a world of AI, paid ads, outsourcing and…
- From £0 to £100k as a Fitness Videographer (Blvcksheep Media)
How do you take a videography business from £0 to £100k? Blvcksheep Media did it as a health and fitness shooter and became one of the most successful small business videographers in Scotland.I sat down with them to get into the highs and lows of building a real creative business. What it actually…
- Cold Outreach for Creatives: Beating the Anxiety (Alex Brown)
Cold outreach is one of the best ways for creatives to find clients, and one of the things we avoid the most. So why does it feel so hard?I'm joined by Alex Brown (@Alex_BrownTheConnectionBuilder) to tackle the anxiety around outreach head on. It isn't your whole business, but it's a massive part…
- Confidence: The Real Key to a 6-Figure Creative Business
What does it take to build a six figure creative business? For Jacob of Jacobs Films (@Jacobs.Films), the big one was confidence.We get into what makes him tick, the ups and downs of running a creative business, and how confidence shows up in your pricing, your client conversations and the way you…
- Should Creatives Offer Discounts? Pricing Truths (Joe Penny)
Should you ever offer a discount? Used well, discounts can win you work. Used badly, they get turned into a weapon against your pricing.Gold Standard coach Joe Penny is back with me to break down when discounts help a creative business, when they hurt it, and how to protect your rates without…
- Client Onboarding Mistakes That Cost Creatives Money
Most creative business problems start at onboarding. The first conversations, the expectations, the paperwork, or the complete lack of it.I sit down with Joe Penny, a hybrid shooter of nearly a decade and Gold Standard coach, to own up to our biggest business mistakes with client onboarding, what…
- Bad Clients: Spotting Red Flags Before They Cost You
Unfair treatment, poor communication, bullying, even grooming. All of it can creep into client relationships when you run a creative business.In this one I break down how to spot bad client behaviour early, where it actually comes from, and how much of it comes down to the boundaries we set…
- Stress and Anxiety in Creative Business: Causes & Fixes
Stress and anxiety are a massive part of running a creative business, and hardly anyone talks about them.I get into the real causes of stress for photographers, videographers and content creators, and the practical things that make running a creative business a smoother ride.If you're carrying the…
- How Videographers Win Gym Owner Clients (Matthew Walker)
Want to work with gym owners? Hear it straight from one.I sit down with Matthew Walker, founder of Pioneer Performance, a specialist private training facility in the North East of England, to get the gym owner's side of hiring videographers and content creators. What they look for, and how…
- How I Built a 10-Year Videography Business: RGL Film House
Before the coaching, there was the camera. This is the story of RGL Film House, my videography business of nearly ten years.I take it back to the videographer days and fill in the blanks. How it started, what it took to keep it going, and the lessons that ended up becoming The Gold Standard…
- Lead Generation for Creatives: Are You Doing the Work?
Lead generation through outreach is where most creative businesses quietly stall. Not because it doesn't work, but because we don't do enough of it.In this one I get stuck into the outreach problems photographers, videographers and content creators run into, and ask the honest question. Are we…
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