How Juno Health Built a Bold Brand by Listening to Market Frustration
From Swaay.Health Podcast · 23:02
Show by Swaay.Health Team
The EHR market is crowded with cautious messaging. Standing out requires a distinct edge, not just a list of product features. Swaay.Health sat down with Ryan Pfister, Director of Brand Strategy and Marketing at Juno Health, to explore the strategy behind their edgy rebrand. You will discover how his team anchors their core messaging in raw customer frustration to safely separate their brand from the pack. We also discuss how to adjust your messaging for risk-averse buyers and secure executive approval for bold campaigns.
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