A Bolder Look and a Clear Warning: Aria Marketing on the Future of Healthcare Communications
From Swaay.Health Podcast · 29:05
Show by Swaay.Health Team
Artificial intelligence is flooding reporter inboxes with generic pitches, making it harder than ever for healthcare brands to cut through the noise. Securing earned media today requires leaning heavily on deep industry relationships and a distinct brand identity rather than automated outreach. In this episode, Jessica Cohen, Executive Vice President, and Scott Collins, President and CEO of Aria Marketing, break down their recent brand refresh and the evolving landscape of healthcare PR. You will learn how to shift your agency strategy to combat the automation flood and why developing bespoke, thought-leadership-driven pitches is the only way to capture a clinical buyer's attention.
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