A Marketer in the Classroom: Why Education Needs Strategy
From EdTech Dots · 01:16:24
Show by Krzysztof Kosman
In this episode of EdTech Dots, I talk with Paulina Krukowska — a digital marketing strategist with 15+ years of experience working with major brands like H&M and Allegro… and someone who unexpectedly found a mission in education.Paulina shares:What EdTech gets wrong (and how to fix it)Why curiosity should be the “5th C” in modern educationHow marketing principles can help students learn and teachers surviveWhy most educational tools fail before they even launchHow AI can reduce teacher burnout — today, not in the futureAnd how to spot real impact vs. empty “we’re changing the world” talkIt’s a rare, honest look into the intersection of marketing, teaching, EdTech, and ESG — packed with insights for founders, educators, and anyone trying to make education better.Chapters:00:00 — Introduction 01:00 — What marketing can teach education 04:00 — Real problems vs. imaginary problems in EdTech 07:00 — From big brands to classrooms: why Paulina chose teaching 11:30 — Teacher burnout, admin overload & how AI helps 16:30 — Why schools resist change (and how to break through) 20:30 — What makes EdTech tools succeed or fail 26:00 — How to market EdTech tools the right way 34:00 — Influencers, communities & reaching real teachers 39:30 — Marketing on tiny budgets: practical advice for founders 46:00 — Using AI tools to launch faster and smarter 50:00 — ESG, education and the future of responsible innovation 58:00 — What drives Paulina: mission, impact & real change 1:07:00 — Closing thoughts
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