Ep. 2 Sumter Pendergrast Founder & CEO Sidecar Doughnuts & Coffee
From Walk-Ins Welcome w/ Ivy Dai · 00:29:03
Show by @ivyeats
Chef & food writer Ivy Dai interviews Sumter Pendergrast. The Orange County local used to work in fashion and decided to make a segue into coffee and add hand-crafted doughnuts. Him and his wife Chi-Lin's humble beginnings as a food truck in 2012 has now expanded to nine location in Southern California and the latest in Utah. He talks about how iconic imagery and partnering with Instagram was a key component of Sidecar's early success.
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