#59 How Katie McCreesh Built a Women-Only Gym With Nearly 300 Members
From The Small Group Gym Pod · 00:43:11
Show by Stuart Aitken
When Katie McCreesh signed the lease on her first gym at 22, she worked out that 16 members would cover the bills. Today, KCM Fitness in South Wales has nearly 300 women training across its group coaching and solo memberships.The idea came from a problem Katie kept running into as an online coach...Some of her clients were so nervous about walking into a gym that she was already meeting them in person to get them through their first session. She wanted a space she could bring them to herself.In this episode, Katie takes me through how that first unit grew into three, what she learned when she tried running two groups at the same time, and why giving members the option to train on their own became such an important part of the business.We get into:How KCM went from four people per coach to ten, and how Katie brought members along as she tested each change.Why a library of workouts did little for solo retention, and how Katie added individual programming and accountability for around 100 members.Why Katie landed on £129 a month for group training, and how she weighs up price, how long members stay, and what it costs to replace them.How her head coach runs a six-week trial that currently converts around 75% of trialists into group members, and why they send out membership options in week four.What Katie spends on ads, what comes back in trial sales, and how a gym birthday giveaway brought in paying trialists.If you’re weighing up a bigger space, a change to your membership, or a better way to turn trialists into long-term members, Katie shares the numbers and the decisions that shaped KCM.Find Out More About Katie:KCM Fitness InstagramKatie's Instagram
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- #57 From 45 to 84 Members: How Dan Rose Grew His Gym w/out Social Media
- #56 How to Build a Gym Team That Does the Work Better Than You (w/ Chris Travis)
- #55 6 Ways to Improve Your Small Group Coaching (Lessons From Nick Winkelman)
- #54 How to Become the Gym Your Community Recommends (w/ Maggie Elliott)
- #53 Why JC Vacassin is Simplifying Foundry
- #52 How Profitable Should Your Gym Actually Be? (w/ Gareth from Coach Accounts)
- #1: How Mike MacDonald built a 200-member SGPT gym that’s lasted 10 years.
- #2 How This Gym Owner Perfected the 150-Member Model.
- #3 How Sean Armstrong Grew His SGPT Gym Past 100 Members & Built a Top Class Team
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