#53 Why JC Vacassin is Simplifying Foundry
From The Small Group Gym Pod · 01:04:42
Show by Stuart Aitken
JC Vacassin returns to the podcast to share some of the biggest lessons he's learning from running and evolving Foundry.We talk about why Foundry is deliberately simplifying its product and messaging, why SGPT should be the vehicle rather than the thing you sell, and the question JC thinks every gym owner should ask themselves: if you opened your gym again tomorrow, what would you build?JC also breaks down Foundry's approach to generating referrals, incentivising staff, local outreach and acquisition, why gyms may need to do more offline marketing, and how AI is changing the way he thinks about operating the business.We also get into some of the harder decisions he's made recently — including closing locations, cutting complexity and building a leaner business for the future.If you tune in, you'll learn:Why SGPT shouldn’t be the thing you sell — it’s the vehicle you use to deliver the result.How to spot when your gym, membership and buying process have become too complicated.The simple question JC thinks every gym owner should ask: “If I opened my gym again tomorrow, what would I build?”How to build a more deliberate referral system, rather than simply hoping happy members send people your way.Why gyms may need to rely less on paid digital marketing and get better at referrals, outreach and local marketing.Find out more about JC:His WebsiteFoundry
More episodes of The Small Group Gym Pod
More episodes
- #59 How Katie McCreesh Built a Women-Only Gym With Nearly 300 Members
- #58 Why 150 Members Is Enough: The Intent91 Gym Model (w/ George Branford) [Replay]
- #57 From 45 to 84 Members: How Dan Rose Grew His Gym w/out Social Media
- #56 How to Build a Gym Team That Does the Work Better Than You (w/ Chris Travis)
- #55 6 Ways to Improve Your Small Group Coaching (Lessons From Nick Winkelman)
- #54 How to Become the Gym Your Community Recommends (w/ Maggie Elliott)
- #52 How Profitable Should Your Gym Actually Be? (w/ Gareth from Coach Accounts)
- #1: How Mike MacDonald built a 200-member SGPT gym that’s lasted 10 years.
- #2 How This Gym Owner Perfected the 150-Member Model.
- #3 How Sean Armstrong Grew His SGPT Gym Past 100 Members & Built a Top Class Team
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