Feed the Aliens: Telling Your Story to AI Machines on the Web

From Said Differently: A Show About B2B Storytelling · 28:49

Show by Troupe.ai

Every company’s online presence has a new audience that’s here to stay: Machines. AI agents that are extremely data-hungry “aliens” ready to consume content they find useful and informative, especially content structured for their needs. In this episode of Troupe’s SAID Differently podcast, the show about all things go-to-market messaging, host and Troupe advisor Jennifer Sikora talks to the founder/CEO of Everything Machines, Prashant Agarwal, about what they’re learning as they build agent sites and AEO/GEO strategy and roadmaps for clients. Do you need your content and messages to be “said differently” to these machines? Let’s find out!Key points of the discussion:1:38 = How he got involved in building a business focused on AI machine consumption of web-based content. Evolving from SEO and SEM focus to include the AI internet.3:09 = There are now two different internets: human and machines/AI. 53% of traffic in 2026 was AI bots.5:29 = What does this mean for building the website and web content? It’s about planning for two different audiences, and he gives tangible examples of how machines consume content vs. humans. “All the things that we've actually built for humans to use and make your website appealing and interesting to use, actually for the machines, it just gets in the way.” 10:50 = Examples of content he flags as being ideal for machine consumption as they seek to answer questions for their humans inquisitors and assigned tasks.12:08 = Rethinking the buyer’s information journey now that AI is in the mix. One argument: Lean in even more of the emotional aspect for the human-based audience.15:34 = What specific tactics for AI consumption that are already being deployed (examples: FAQs, listicles) are still valid? And what’s next: Having an agent-specific website that includes deeper, more comprehensive content along with evidence and data.“Treat the AI as a first-class user and give them their own service…. And this is a real job to be done, not an incremental task.”18:23 = Outcomes you should aim for by optimizing your website, content, and messaging for the machine internet and how this can be measured. 22:44 = What’s at the top of his list for marketing leaders in terms of storytelling to machines? It’s all about facts and evidence, what assets you have available that can differentiate you.24:49 = How Everything Machines approaches this with their customer engagements, including building an agent site, tracking the results and impact, and being an extension of their client’s team to help with content strategy and roadmap.Resources:Explore Everything Machine’s agent site network: https://agentsite.network/Learn more about the company Everything Machines: https://www.everythingmachines.com/Troupe for B2B messaging measurement across all your content instances and interactions: https://www.troupe.ai Credits:Graphic and production support: 24 and UpMusic: https://pixabay.com/users/backgroundmusicforvideos-46459014/Said Differently is sponsored by Troupe, the AI hub for messaging success. You can watch the video versions of these podcasts on our YouTube playlist.

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