Finding Product-Market Fit AND Message-Market Fit
From Said Differently: A Show About B2B Storytelling · 23:54
Show by Troupe.ai
To survive, every company must find product-market fit. To sustain growth, they must ensure message-market fit is making that possible. In this episode of SAID DIFFERENTLY (the show focused on B2B messaging success), our guest Chad Butz -- a VP of Product Marketing -- emphasizes the importance of evolving your go-to-market messaging at different stages of your company's life. He and host Jennifer Sikora focus on key topics: What do we mean by message-market fit?How does this relate to "crossing the chasm" as you move from early adopters into mainstream buyers?How do you know if the issue is product-market fit or message-market fit -- what are some key signals? Chad shares examples from his past experiences.Examples from Chad's previous experience that illustrate how this plays out in real-world situationsHow can you best monitor your story's performance in the market so that you know sooner (vs. later) when it's time to refresh?Said Differently is sponsored by Troupe, the AI hub for messaging success. You can watch the video versions of these podcasts on our YouTube playlist.
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