Is Product Marketing Ready to be Measured?
From Said Differently: A Show About B2B Storytelling · 18:01
Show by Troupe.ai
It has long been a challenge to determine exactly what metrics and KPIs Product Marketing should "own." Win rates are one, but also somewhat debated and controversial. Deliverables-based metrics, such as number of analyst mentions and 'managing product launches,' aren't really measuring outcomes as much as work. In this episode of Said Differently, Pendo co-founder and CEO/founder of the 24 and Up startup studio Eric Boduch joins us to share his perspectives on how the measurement of Product Marketing is on the cusp of evolving and maturing -- and how this means only good things for PMMs and their future path to CMO seats.Said Differently is sponsored by Troupe, the AI hub for messaging success. You can watch the video versions of these podcasts on our YouTube playlist.
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