Do We Trust the Message? Aligning Sales and Marketing
From Said Differently: A Show About B2B Storytelling · 25:59
Show by Troupe.ai
What causes Sales and Marketing to get out-of-step on the message that is delivered to the market? And what problems does that cause for the business? In this episode of Said Differently, Scott Heimgartner -- who is a long-time, in-house B2B tech product marketing leader and later a principal consultant for Liberis Consulting -- joins us to talk about why trust is one of the major root causes of this misalignment, why he believes Product Marketing needs to own the problem-solving when this happens (and own prevention), and steps to take to bring these GTM teams to a more unified storytelling place.Said Differently is sponsored by Troupe, the AI hub for messaging success. You can watch the video versions of these podcasts on our YouTube playlist.
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