Building Product Launch Messaging That Sticks
From Said Differently: A Show About B2B Storytelling · 28:25
Show by Troupe.ai
In this episode of SAID DIFFERENTLY, the show focused on B2B story and messaging success, our guest Maureen West discusses the art and science of managing product launches -- big and small -- to ensure successful communication in the market. Maureen and host Jennifer Sikora dive into a number of topics related to product launches including:* The types of launches and how to "matrix" their importance* The key internal stakeholders who should help determine the messaging associated with your launch* What to do before, during, and after to increase your chances of that launch having messaging success* What to do if the message isn’t resonating as hoped, how soon do you adjust?* Thinking of the overall “umbrella” positioning of your portfolio and your company, as you release new features in various products at different times* Reacting to a competitor’s launch - do you or don't you?Said Differently is sponsored by Troupe, the AI hub for messaging success. You can watch the video versions of these podcasts on our YouTube playlist.
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