Gordon Ho: LinkedIn Outreach Built on Relationships, Not Pitches
From Beyond Referrals · 00:23:21
Show by Elite Growth Partners
Gordon Ho founded Rainmaker Dots in 2015. He comes from a sales background, has a LinkedIn network of over 20,000 people, and helps companies use LinkedIn, AI and automation to turn connections into real relationships and new opportunities. We cover: - Why face to face is the best conversion and LinkedIn is the second best place to build a relationship - Using AI to read a prospect's profile and company before writing a first message - Why automation tools only work when there is a strategy behind them - The weekly outreach KPI: up to 150 connection requests a week, about 600 a month - Moving reply rates from 2 in 100 toward 4 to 8 in 100 with better prompts - Why referrals check your LinkedIn profile before they ever meet you - A simple holiday re-engagement campaign to new connections from this year - Consistency, failure and the baseball .300 hitter Beyond Referrals is a podcast by Elite Growth Partners.
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