Massimo Montone: Design Restaurants to Work When They're Full

From Beyond Referrals · 00:24:48

Show by Elite Growth Partners

Massimo Montone founded Restaurant Keys about ten years ago, after a career in restaurants that started in 1992. His consultancy takes restaurants from concept to opening day, delivering around ten to twelve openings a year, with companies in London and Dubai. We cover: - The summer job where he got paid by the job, not the hour, and brought his friends to move the bricks - Being headhunted for openings until he was running three on the side, and deciding to go out on his own - Why running the business with his wife is seen as a positive by clients - His advice to anyone moving into consulting: be ready to have no salary, and adapt to what the market wants - Charging per project instead of a retainer, and why that suits restaurant projects that get delayed - Replacing free discovery calls with paid coaching calls - How property brokers became a steady source of clients - Designing restaurants to feel good when they are full, not to look good when they are empty Beyond Referrals is a podcast by Elite Growth Partners.

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